Electronic communications are the norm for most every business owner, and with good reason. It's quick, efficient and can be taken care of no matter the time of day. However, in our "texting era" email communication has taken on the slang of texting and that doesn't always translate well.
Here are tips for writing better emails:
- Clearly state your message. In your message do you require a response, or action? If so, spell that out so the recipient knows his or her next steps.
- Try to stick to one issue. Don't muddle your message with multiple issues. If possible stick to one issue per email. If the email is regarding Company XYZ and there is more than one issue, it's all right to have more than one as long as it's related to a specific client.
- Make your subject line clear, ie "Action needed on XYZ client" rather than "follow up on meeting."
- Be brief, but polite. Don't ramble. Keep in mind that your client is just as busy as you are so be cognizant of his or her time. Don't forget a salutation and a closing.
- Don't use slang or industry acronyms. Sometimes messages get lost in acronyms and unless you are truly clear that the recipient will understand without a shadow of a doubt what they mean, leave them out.
Your email is your public persona so make certain your best image shows through.
Robbi Hess is a Written Marketing Specialist who writes web copy, blog posts, e-newsletters and other business correspondence. Your Words. Your Message. Where It Matters!
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