It could be any of those, so here are my tips for getting a call back:
- Don't call Mondy morning or Friday afternoon. Chance are you don't want to talk then and chances are, neither does your prospect. Mondays are typically catch-up time from the weekend and Friday is slowing down time.
- Leave a clear message with your name, your number, the reason for your call and the action you're requesting, ie...a call back, a meeting, etc.
- If you're cold calling but have a connection to the prospect, mention it, ie. "Jack from XYZ Company said I should give you a call because (fill in the blank that shows the relevance)."
Make the best use of your phone call time and give the prospect a reason to call you back.