Honing Your Marketing Plan For 2015

Just as one size does not fit all for manufacturers, neither does that approach work for your marketing efforts. The ultimate goal of your marketing is to reach potential clients and turn them into clients, right? To do that you need to find them, gain their trust and then convert them into clients.

When you're putting your 2015 marketing plan together here are three items to consider:

1. Where in your sales stage do you find that prospects convert into customers? In other words, how often do you need to touch them before they convert?
2. How do they like to be communicated with? In your initial conversations you should be able to gauge whether a prospect prefers a text, an email, a face-to-face or a phone call. "Meet" them where they are comfortable.
3. Ask permission. This is especially important if you want to add someone to your e-newsletter mailing list. Having an e-newsletter sent to prospects and current clients regularly helps you stay in touch in a non-intrusive way.

What steps can you take to amp up your 2015 marketing efforts?