When you're putting your 2015 marketing plan together here are three items to consider:
- Where in your sales stage do you find that prospects convert into customers? In other words, how often do you need to touch them before they convert?
- How do they like to be communicated with? In your initial conversations you should be able to gauge whether a prospect prefers a text, an email, a face-to-face or a phone call. "Meet" them where they are comfortable.
- Ask permission. This is especially important if you want to add someone to your e-newsletter mailing list. Having an e-newsletter sent to prospects and current clients regularly helps you stay in touch in a non-intrusive way.
What steps can you take to amp up your 2015 marketing efforts?