Guest post by Social Wordsmith, Robbi Hess
When I work with clients on their writing projects I find that many of them are held back as much by procrastination as they are by the fear of success. What if they finish that book and have to promote it and themselves? Are they afraid of the "shameless self promotion" that comes with having written a book and having to be the focal point of attention.
If you find that fears are holding you back from completing a project whether it's writing a book, picking up the phone to make a cold call or taking the steps necessary to propel your business toward
- Share your expertise and become a trusted resource in your industry. You can do this by blogging, sharing relevant content on social media and by speaking to industry groups. When you become the go-to person for your expertise, you will easily step out of your comfort zone.
- Your conversations shouldn't always resolve around, “what can I sell you today?” You should think about, "who can I serve today.” This takes the fear of the sale out of your mind because if you believe in what you do and sell it should be easy to think about how your goods or services will help a potential client address a pain point.
- Spend time every day to count your blessings. Consider how many clients you have. Count up the contacts you've made. Reach out to current clients and say, "Thank you." Send a follow up thank you note to a prospect and thank them for having given you some of their precious time -- which all business owners know is a precious commodity. A heartfelt thank you can go a long way in helping you, and your business, grow.
Don't let your fears hold you back from your successes. What are you afraid of? Share your comment below.