Wednesday, January 28, 2015

Marketing On A Budget

Entrepreneurs need to look at where they're spending their money -- especially when they're first starting out. Budgets are usually tight and money can't be spent without planning and forethought. That being said, you do need to have a marketing plan in place or you won't be able to grow your business to the point where you can earn a living from it. 

What can you, as a new entrepreneur or an entrepreneur going through budget
constraints, do to market your wares? Here are some of my tips for marketing on a budget: 
  • Get out of the office and have a face to face meeting. There is no better way to build a business than through a handshake and an in person meeting. 
  • Word of mouth. Talk to current customers and ask them for referrals or testimonials. People want to do business with a known entity and if you are a known entity through a business connection, you will have an in. 
  • Writing blog posts and updating your website to show and share your expertise will also help you become known and grow your business. If you are known as the go-to person on XYZ area of expertise you have a way to build your customer base. 
  • Speaking of writing... send out a newsletter. This keeps you in the inboxes of current and potential clients and keeps you front of mind if they decide they need your services. Why not offer a coupon or a giveaway in your newsletters. 
  • Make a phone call. Everyone gets bombarded with emails, right? Set yourself apart because you pick up the telephone and connect. 
Marketing doesn’t have to, and shouldn't,  break the bank, but it is a necessary part of your business plan to have a marketing strategy in place. If you don't have a marketing plan or need help taking your business to the next level, give our office a call. 

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