Thursday, October 2, 2014

Making The Most Of Conference Attendance

Guest post by Robbi Hess

Is there a conference attendance in your future? If it's local, chances are you have only paid the price of admission. If, however, you have to travel to attend a conference you will likely be paying for airfare and the price of the hotel in addition to the conference attendance fee.

You need to reap the rewards of your time there and here are some tips for doing just that:

  • Spend time with the conference brochure before you attend. Get to "know" the speakers and understand the topics they will be presenting at their sessions. Map out which sessions you will attend and what you hope to learn. You might even want to write down some questions to ask the speaker to gain a more thorough understanding of the topic. 
  • If there are pre-conference events or post-conference get togethers, make time in your schedule to attend those. Don't hide away in your hotel room before or after the conference sessions. Mingling during the pre- and post- events is the best way to potentially forge a relationship with a speaker or a fellow conference attendee. 
  • When you get home from the conference you should blog about your attendance. Share the information learned on your social media pages. Most importantly, you should follow up with those individuals you met -- strike while the iron is hot. 
What are your best conference attendance tips? 

Robbi Hess is The Written Marketing Expert at All Words Matter. She works with clients to take their words, put it into their message and distribute it in places that make sense! If you're struggling with your written marketing content, contact her at 

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