What can you do to combat that? Here are a few networking how-tos I've gleaned:
- Have a plan in mind of how many people you want to meet at the event. If you know that, you will have a focus and a goal.
- Get in touch with the event organizer and see if there is a Facebook group or other area in which attendees are gathering to "get to know" one another prior to the event. This is a great way for you to hone in on who you'd like to meet.
- The event is not a place at which you will sell your widgets. The event should be looked at as a way to get to know potential clients. Once you meet someone, set up a time at a later date to get together to grab a coffee and see if you can work together.
Remember, if you see someone standing alone, approach them. If you're in a group and you see someone wandering around, looking lost, invite them into your group -- they will thank you for it.